INDIE EXCELLENCE® News You Can Use

Leveraging Book Awards

by Stephanie Barko

Book awards are one of the most effective and affordable means of gaining recognition for independent publishers and authors.  Entering competitions and having your title win an award instantly labels you an award winning author.  Whether the award increases book sales or not, it conveys a higher level of credibility for small presses and authors, and differentiates their title among others.

Here are some tips for leveraging book awards that you have won.

  • Buy and affix award stickers to your book’s cover. 
  • Upload the stickered version of the cover to Amazon, publisher’s catalogs, your website, blog & social media presences.
  • Announce the win in the trades, like Publishers Weekly, especially when a bulk buy could result.
  • Distribute keyworded press releases to consumer markets and journalists.
  • Display your award when exhibiting at book festivals and trade shows.
  • Hang a poster with your award on it where your book is on display, like at Book Expo.
  • Include award stickers on book flyers sent to bookstores.  Let retailers know when media is being done in their area and when the author will be touring there.
  • Prepare for attention from wholesalers and distributors who track award winning titles.
  • Mention the award to interest book clubs in previewing and selecting the title..

In the end, it may be difficult to evaluate what an award has done for you and your book, but that may be because it is hard to measure the value of an enhanced reputation. 

Good luck completing your award applications, and when you win, remember to leverage your award.

Stephanie Barko, Literary Publicist was interviewed in the September 2014 issue of Writer’s Digest. This spring, she was honored to present with John Kremer, Penny Sansevieri, and Joan Stewart in Denver at Author Extravaganza. Stephanie’s award winning clients include both traditionally and independently published nonfiction and historical fiction authors.  Visit Stephanie at www.stephaniebarko.com.


Print Books Outsold Digital Books During the First 6 Months of 2014

Nielsen Books & Consumer has released the results of a recent survey focusing on book sales from the first six months of 2014. According to the findings, 23% of unit sales went to eBooks, 25% of unit sales went to hardcovers, and 42% of unit sales went to paperbacks.

Here’s more from The Huffington Post: “Given the explosive growth of ebook sales since the launch of the Kindle in 2007, with increases in the triple digits for several years, many expected the paper book industry to remain in retreat for the foreseeable future. Recently, however, ebook gains seem to have stabilized with hardcover and paperback books still comfortably dominant.”

Last month, horror novelist Stephen King sat for an interview and shared his opinion that physical books are here to stay. King does not feel that print books will meet the same end as CDs or records. What’s your prediction?


Indie Excellence Award Winner in the News

Theresa Roemer Interviewed on “The Balancing Act” on Lifetime Television

Award-winning Author Talks about Her Book, "Nude"

The Woodlands, TX, September 20, 2012 --(PR.com)-- Award-winning author of Nude: Unveiling Your Inner Beauty and Sensuality, Theresa Roemer, will be on air on “The Balancing Act” on Lifetime Television this October 5, 2012 at 7:00am.

Do You Quack About Your Book … or Just Peep Here and There?

As summer unfolds many authors who entered their books in award competitions a few months ago are getting the news—some are finalists, some take first place. Author U has gotten notification of several members who have earned recognition from book awards, with the latest being the National Indie Excellence Awards.  Congratulations to Roger Frame (Don’t Carve the Turkey with a Chainsaw), Cathy Hawk and Gary Hawk (Get Clarity), Lynn McLeod (From Simms to Zanzibar) and John Maling (Have You Ever Held a Mountain?).

Read more...


More News

Interview with Kaira Rouda, author of 'Laguna Nights'

Today’s guest is Kaira Rouda, author of the contemporary romance, Laguna Heights. Kaira is a bestselling, multiple award-winning author of contemporary women's fiction and sexy modern romance novels that sparkle with humor and heart. Her women's fiction titles include Here, Home, Hope, All the Difference andIn the Mirror. Her bestselling short story is titled, A Mother’s Day. Kaira's work has won the Indie Excellence Award, USA Book Awards, the Reader's Choice Awards....Read more


Sherry Rentschler's PAPER BONES Wins Several Awards in 2014

"Paper Bones" is a 2014 Global Ebook Awards gold medalist, 2014 National Indie Excellence Award finalist, 2014 Readers' Favorite International Book Award honorable mention and 2013 AUTHORSdB Book Cover Contest gold medalist in addition to having received a Readers' Favorite Five Star Review.


Cartoonist Stephan Pastis showcases Montréal in more than 750 newspapers around the world

Canada NewsWire (press release)

He is a National Indie Excellence Book Awards recipient. His books are currently published in more than 40 languages around the world, and he has received many prestigious accolades.


Illinois Writer Wins Literary Classics Gold Award for "The Magician's Doll"

Virtual-Strategy Magazine (press release) Literary Classics has honored Illinois author M.L. Roble with a Gold Award for her children's book, 'The Magician's Doll'. ... named a finalist in the Pre-Teen Fiction category of the 8th Annual 2014 National Indie Excellence ® Awards.


New Hardcover Edition: "Zephyr The West Wind" by 21 Yr Old Award-Winning Author RJ Tolson

SmallCap Network

21-yr-old RJ Tolson , the 2013 Beverly Hills Book Awards Finalist and 2013 National Indie Excellence Book Awards Finalist, masterfully interweaves ...