For Immediate Release Beverly Hills, California
Download Word File
Link to YouTube Trailer
2010 National Indie Excellence Award Judging Complete: The Biggest Challenge Yet!
The National Indie Excellence Awards contest shines a spotlight on books that demonstrate excellence. National Indie Excellence Award judges are professionals from all aspects of the independent book industry, from book cover and interior designers and professional copywriters to publishers, writers, editors and more. They select award winners and finalists based on overall excellence of presentation. This year’s contest had them more than challenged to make final selections, said sponsor Ellen Reid.
"Our judges agreed that never before have so many independent and self-published books demonstrated such a high level of excellence. In recognition of this happy development, we’re going to be expanding our categories to allow for more winners in next year’s contest. If our message of excellence is being heeded, then we’re going to celebrate those who demonstrate it!” Reid commented. The NIEA emblem on a cover lets people know this is a book that meets the highest standards of independent publishing.”
This year the site (www.indieexcellence.com) includes a video, also posted on YouTube, showing the covers of the award winners only. In addition, Ellen will award special prizes, chosen from the list of Winners & Finalists. These prizes are designed to assist 5 authors in promoting and marketing their books.
NIEA is sponsored by Ellen Reid, a long-time champion of self-independent publishing. She is also a pioneer Book Shepherd and author. She believes that, just as the Sundance Film Festival celebrates excellence in indie films, when more indie books are created with excellence, it’s good for the entire industry.
For more information and a list of all Winners, Finalists and Sponsor’s Choice prize winners, please visit www.indieexcellence.com
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contact: ellen@indieexcellence.com or call 310-862-2573
WHY ENTER BOOK AWARDS?
Reprinted from Jim Barnes, Independent Publisher.com
Entering your book titles in awards programs -- and winning -- brings credibility, publicity, prestige, and personal satisfaction. It can extend your publicity campaign, get you a whole new round of attention from the press, and open new doors with distributors and vendors.
See the recent BeneathTheCover.com blog entry from book PR expert Nettie Hartsock, Your Book Can't Win an Award if You Don't Enter:
Awards do influence reviewers and buyers. A 1999 Cookbook category IPPY finalist was discovered this way, and 187,000 copies were sold to a pharmaceutical company. A cookbook winner in our inaugural 1997 contest has reordered stickers continually and the book keeps on selling, thanks in part to the gold seal on the cover.
"Our winning of a gold medal in the 2008 competition has greatly helped book sales. We sold nearly 2500 copies of Wild Alberta at the Crossroads last year and had to order a reprint of 1500. When we show retailers the gold medal they are always impressed and invariably order some books."
- Robin White, NatureWatch Partners
"Winning the silver award last year (Useppa, a Passage in Time, 2007) improved our ability to market the book in a multitude of ways. It gave us credentials that we used in our public relations and marketing; it made a real difference in our ability to get book signings and presentation opportunities; it enabled us to get radio and TV interviews; and often people selected to purchase the book because of the silver award medallion sticker. We actually had a couple of people return the book because their book did not have the medallion sticker. It also made the author and the artist feel appreciated and honored, and gave us a reason to celebrate their success!"
- Chris Ludwig, Passages Press
"The fact is award stickers help to convince buyers to purchase. I've seen this happen with librarians -- when faced with two competing titles and a limited acquisition budget the librarians will take the one that won an award, any award, over the title that doesn't have an award to its credit. I'm confident that this same phenomena works for bookstore patrons browsing the shelves as well."
- Jim Cox, Midwest Book Review
AWARD STICKERS HELP SELL BOOKS!
Read this...
By Ribbit
My picture book was also a finalist in the Indie Excellence Awards. Since this is the beginning of the second year for my book, I decided to try a marketing experiment. I was at the same venue, same date, with my book for a story time ...
There's a Frog On My Forehead
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Virtual Press Office created and managed the BookExpo America 2010 online press kit for Ellen Reid's National Indie Excellence Awards. The associated press release was posted to the press kit, distributed to the BookExpo America 2010 pre-registered media list, and to VPO’s industry-specific database. In addition, VPO built an email campaign that included the press release and a YouTube video of all the contest winners.
Sandy Nathan
Sandy Nathan, national award-winning author of Stepping Off The Edge and Numenon, describes her experiences as an independently published author and the value of the National Indie Excellence® Awards.
Barnaby Conrad, author
Barnaby Conrad is the author of over 35 books. A New York Times Best Selling Author, Matador sold
over 3 million copies and was on the Best Seller list for 53 weeks!
Artist-author Barnaby Conrad was born in San Francisco, California.
He was named American Vice Consul to Sevilla, Malaga, and Barcelona from 1943 to 1946. There he studied bullfighting with Belmonte, Manolete, and Arruza—three greats of the bullring—and in 1945 he appeared on the same program with Belmonte and was awarded the ears of the bull. He is the only American to have fought in Spain, Mexico, and Peru.
He has written 30 books, including Matador, La Fiesta Brava, The Encyclopedia of Bullfighting, and How to Fight a Bull.
For Immediate Release Beverly Hills, California
2010 National Indie Excellence Award Judging Complete: The Biggest Challenge Yet!
The National Indie Excellence Awards contest shines a spotlight on books that demonstrate excellence. National Indie Excellence Award judges are professionals from all aspects of the independent book industry, from book cover and interior designers and professional copywriters to publishers, writers, editors and more. They select award winners and finalists based on overall excellence of presentation. This year’s contest had them more than challenged to make final selections, said sponsor Ellen Reid.
"Our judges agreed that never before have so many independent and self-published books demonstrated such a high level of excellence. In recognition of this happy development, we’re going to be expanding our categories to allow for more winners in next year’s contest. If our message of excellence is being heeded, then we’re going to celebrate those who demonstrate it!” Reid commented. The NIEA emblem on a cover lets people know this is a book that meets the highest standards of independent publishing.”
This year the site (www.indieexcellence.com) will include a video trailer showing the covers of the award winners only. In addition, Ellen will award special prizes, chosen from the list of Winners & Finalists. These prizes are designed to assist 5 authors in promoting and marketing their books.
NIEA is sponsored by Ellen Reid, a long-time champion of self-independent publishing. She is also a pioneer Book Shepherd and author. She believes that, just as the Sundance Film Festival celebrates excellence in indie films, when more indie books are created with excellence, it’s good for the entire industry.
For more information and a list of all Winners, Finalists and Sponsor’s Choice prize winners, please visit www.indieexcellence.com
# # #
contact: ellen@indieexcellence.com or call 310-862-2573
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