You Quack About Your Book … or Just Peep Here and There?
As summer unfolds, many
authors who entered their books in award competitions a few months ago are
getting the news—some are finalists, some take first place. Author U has gotten
notification of several members who have earned recognition from book awards,
with the latest being the National Indie Excellence Awards. Congratulations to Roger Frame (Don’t Carve the Turkey with a Chainsaw), Cathy Hawk and Gary Hawk (Get Clarity),
Lynn McLeod (From Simms to Zanzibar)
and John Maling (Have You Ever Held a
Members Barbara Sternberg (Anne Evans: A Pioneer in Colorado’s Cultural
History and Joan McWilliams (Parenting
Plans For Families After Divorce) picked up IPPY Awards, and
Kitty Migaki (Alphabet
Denver) was honored with the Children’s Moonbeam prize. Suzi Strike (Lucy Dakota: Rocky Mountain
Beginnings) is a finalist in The Colorado Book Awards and an EVVY winner; Mary
Anne Harvey has published multiple
award winners (Preventing Litigation in
Special Education Workbook authored by Randy Chapman and Jacques Phillips). Member Nick Zelinger is both
a multi-award winning book and cover designer and now adds author to his
pedigree (Another Nightmare Gig from Hell).
What are they going to do with their
Here’s what: get their Quacker in gear. Tell the world …
book buyers … your friends … your family … let retail outlets know that you’ve
got national recognition … let the local media know … quack, quack, quack. Do
1) Writing a media release—include a book
cover on it as well as a website that reporters and producers can get more
info. Make sure you have an email, day and cell phones on it. Send it to every
contact you can things of. Include:
Any associations you are a member of.
- The local media … if there is anything in the
news going on that connects in any way with your title or expertise—pick up the
phone and make an immediate pitch.
- The national media—print, TV, radio.
- Key Internet resources, such as the HuffPo and Slate—especially if you can tie it into anything that is remotely
related to your topic.
- Groups that are connected with your topic.
media is your pal—get it up on your Facebook pages, Twitter, LinkedIn,
Pinterest, Google+ and anything else you are connected with. Not be shy—ask
your friends to tell their friends … and either link the notices to your
website so that they can see the book is available for sale or the Amazon link.
your email Signature doesn’t have your book cover in it, add it and make sure
you say include award-winning in description.
a Blog on it … make sure you now include that you are an award-winning author.
you have anything framed or attend a ceremony, include that as a photo.
Otherwise you and your book are a lovely photo op duo.
the news on Amazon. And if your friends haven’t given you a review, this is a
great time to pick up the phone and share your news … and ask them if they
would—then, follow up with an email that includes the link to your book’s
Amazon page. Make it easy for them!
do a special award celebration and drop the price of your book on Amazon to its
“deal” range for a day or two. Make sure your say that it’s a celebration of
its national award. And let EVERYONE in your social media connections know.
Even if they already have the book—for a couple of bucks, they just may pick up
another or the eBook that they don’t already have to support you.
your media release to a PR service for national distribution—this is part of
your marketing dollars. There’s a variety of media/press release sites—check
out Google for a list.
website should shout the news. If you haven’t created a media tab on it yet,
this is the time. If you have already received book reviews, this is a good
spot to add them so others can read them as well. Don’t forget to post book
reviews on your Amazon page as well if the book reviewer hasn’t.
you are a speaker, or a desire to be, meeting planners like “award-winning”—use
it … as when you talk with them, “I’m thrilled that my book was recently
honored with the Gold Medal in _______ with the _______ book awards.”
on marketing … you as the expert … and your book.
Quack, Quack, Quack …
you don’t, you will turn into a little peep … and those get eaten!
Briles is known as The Book Shepherd, a book publishing coach and
the Founder of Author U (niversity) a membership organization created for the
serious author who wants to be seriously successful. She’s been writing about
and conducting workshops on publishing since the 80s. She’s the author of 30
books including Show Me About Book
Publishing, co-written with John Kremer and Rick Frishman and a speaker at
publishing conferences. Her next audio and workbook series, Creating Your Book and Author Platform will be available in the Summer of 2012. Join Judith live on Thursdays at 6
p.m. EST for Your Guide to Book publishing on the www.RockStarRadioNetwork.com.
Follow @AuthorU and @MyBookShepherd on Twitter and do a “Like” at AuthorU and
TheBookShepherd on Facebook. If you want to create a book that has no regrets,
contact her at Judith@Briles.com.